Tag Archives: Bavaria

Brotherly Breakdown I

Brothers Dassler

Brothers Rudolf and Adolf Dassler were born in 1898 and 1900, respectively, in the Franconian town of Herzogenaurach, Bavaria, Germany. They were the youngest two of four children born to Christoph and Pauline Dassler.

Only 12 miles from the center of much larger Nuremberg (Nürnberg), near the confluence of the Regnitz River and what would one day become the Main-Danube canal, little Herzogenaurach was then home to fewer than 4,000 residents.  Many labored in the town’s 112 shoe-making enterprises.  Yes, that’s an astounding number. Among them was their father, Christoph.  Through the boys’ youth they absorbed much about the industry from him.

They also watched, and later helped, their mother set up and run a laundry business from the family home.  The shoe business and the entrepreneurial spirit was “in their blood.”

Both brothers served in the Great War to end all wars – fighting in Flanders’ bloody and muddy trenches.  Adi’s service came after completing a four-year apprenticeship in a bakery, which he loathed.

In 1919 the brothers joined forces and began making sneakers in the family home, at Am Hirtengraben 12, convincing Pauline to share business quarters in the house.  Shoes were made in the family’s one bathroom.  Not long after, Adi convinced his parents to give up on the laundry business and go all-family all-in on shoes.

But Rudi was set on being a policeman, a fancy, one supposes, from the war. He left shoe making and struck out into law enforcement.  Adi (“AH-dee”, short for Adolf) remained in the shoe business.

A young Adi Dassler

From youth Adi had been an avid sportsman, participating in a wide variety of sports, most notably track and soccer (Fußball).  He was soon pursuing the athletic shoe market, as well as sandals.

Beginning in 1920 a severe economic crisis walloped Germany.  Clever Adi managed to survive. For example, electric power was inconsistent in these hard times, so  Adi invented his own electric power generator, hooking a dynamo to a bicycle, which powered the mills.  (It was a small operation).

By 1923 older brother Rudi was getting burned out as a policeman. One suspects due to low pay and long stressful hours.  Typical of the times. Adi brought him into the business as a partner, which was renamed The Dassler Brothers Shoe Factory (Gebrüder Dassler Schuhfabrik), or Geda, for short.

1936 Olympic Stadium, Berlin, from Zeppelin

Geda survived the crisis and steadily grew, with 12 employees in 1927.  It pioneered the spiked athletic shoe: cleats.  In 1928  Germans (Georg Lammers, Lina Radke & Helene Schmidt) won medals (one each for bronze, silver and gold) at the Amsterdam Olympics wearing Geda shoes. Radke set a record in the 800m and was the first to win an event with Dassler cleated shoes. At the 1932 games, in Los Angeles, another German sprinter, Arthur Jonath, earned two medals with Dassler shoes. [1]

Dassler shoes were in demand, especially for sports, and the future looked bright.  But then, 1933 happened.  Hitler took power and the Dasslers joined the Nazi party.  [My estimation is that this was more or less mandatory in order to stay in business, at least at first. Kind of like Oskar Schindler. IMO].

Party membership didn’t stop them from providing track shoes to African-American sprinter Jesse Owens, who shocked the world by winning four gold medals in Dassler cleats at the 1936 Berlin Olympics. It was a marketing coup, and the Dassler brothers’ business surged.

Jesse Owens, 4 gold medals, 1936, Berlin Olympic Stadium

During World War II, though, the shoe business went on pause: In 1943, the Nazi regime ordered that Herzogenaurach’s shoe factories be repurposed to build weapons for the war. After re-tooling, in 1944, Geda’s factory began rolling out a deadly new anti-tank rocket-launcher, the bazooka. Many of their workers were forced laborers relocated from Nazi-occupied countries.

US troops reached Herzogenaurach in April, 1945. They reportedly prepared to destroy the Geda bazooka factory until Pauline convinced them that they only wanted to make shoes. A US base was soon installed at Herzogenaurach’s airport, and when the American troops realized that Geda had made Jesse Owens’ shoes, they began buying them in droves.  They had penetrated the huge American market.

While the company’s fortunes were improving, a row developed between the brothers. Among several, there are two likely theories. One, that Adolf tried convincing Allied troops to arrest his brother so he could take control of the business.  And two, more likely to me, is that Rudi had become, and remained, too “Nazi” for Adi. Perhaps both, as Adi could have been put-off by Rudi’s deep Nazification.

A third “story” reports that during an air raid Adi and his family jumped into a shelter that Rudi and his were already occupying.  As they entered Rudi reportedly said “the dirty bastards are back again” – referring to the allied air forces.  Adi took this to mean his family.  It could be all 3.  Adi could’ve been already conditioned to expect this type of behavior, even if it wasn’t there.

In any case, neither felt they could ever trust the other again. It developed into a family feud, a schism that lasted their entire lives.

So bad was the split that their children grew up barely knowing of, and having no contact with, their uncle and cousins who lived just a stroll away.

Thus, in 1948, the brothers dissolved Geda. Some associates, at the time, reported that they’d never gotten along very well anyhow. They each then launched their own near identical company: Rudolf launched Puma; Adolf renamed Geda to Adidas.

(“Adi” is a nickname for Adolf; “das” is short for Dassler.  I learned from all this, then, that pronunciation should be with “a” as “ah”, not like the “a” in cat, and the final “s” is indeed pronounced as “s” and not a “z”).

Herzogenaurach is divided north-from-south by the Aurach river, which lazily wanders a few miles further east to meet the Regnitz. The original factory was near the family home not far north of the river.  As Adidas expanded, Adi moved his  operations on the south bank; Rudi’s Puma was on the north bank. The feud between the brothers soon came to characterize the town, with people belonging to either the Adidas or Puma camps. Herzogenaurach’s nickname became “the town of bent necks,” because of the residents’ practice of looking at each other’s shoes to determine allegiance. (Update: [2])

Early on Adidas jumped ahead. They’ve remained well ahead ever since. Maybe it’s because most of the sales and marketing staff went with Rudi’s Puma on Würtzburger Strasse, and the technicians, product developers and cobblers stayed with Adi and his Adidas brand on the south side. Adi retained two-thirds of all current Geda employees.  [3]

The brothers were known to hire away each other’s better employees. Disgruntled employees would sometimes wear the competitors’ shoes to the factory floor, a tacit act of defiance.

“When I started at Puma, you had a restaurant that was a Puma restaurant, an Adidas restaurant, a bakery,” a former Puma CEO said. “The town was literally divided. If you were working for the wrong company, you wouldn’t be served any food, you couldn’t buy anything. It was an odd experience.”

The rivalry between the brothers – and companies – never let up, although Adidas quickly took the lead, as mentioned.

In 1954, the West German football team wore a new type of Adidas shoe that was half the weight of other models and had removable and changeable spikes. They won that year’s World Cup in an exciting final, defeating heavily favored Hungary 3-2. The game was played in rain and mud; the Germans were able to change out their cleats at halftime to a more aggressive stud. This rocketed Adidas to further prominence.

The game was not without controversy that remains today.  That’s below. [4]

World’s largest sports equipment companies, by annual sales.

Adidas would also go on to pioneer the tracksuit, and its soccer balls have been used in every World Cup since they introduced the Telstar, in 1970.

Adidas and Puma have since become the world’s second and third largest sportswear brands, respectively (Nike is by far the first).

The family feuds are now over.  The brothers are long gone. Adolf died in 1978, Rudi in 1974.  Descendants from each now have no concern about which to support.  Frank Dassler, grandson of Rudi, who wore Pumas for decades, later worked as chief legal counsel for Adidas.  Both companies have since gone public and are no longer governed by the founding families.   The hatchet is buried, along with the brothers.

 

 

Joe Girard © 2024

Thank you for reading. As always, you can add yourself to the notification list for newly published material by clicking here . Or emailing joe@girardmeister.com

 

Many sources, just a few here

https://www.adidassler.org/en/life-and-work/chronicle

https://www.theguardian.com/sport/2009/oct/19/rivalry-between-adidas-and-puma

https://www.dw.com/en/the-town-that-sibling-rivalry-built-and-divided/a-2074427

Notes

I skipped using the company logos, not sure if fair trade applies here.

Rudolf actually named one of his sons Gerd.  He originally copied his brother and named his company Ruda.  That was awkward and soon gave way to Puma.

Adidas was originally near the family home, east of Rudi’s Puma and north of the river.  It expanded rapidly and moved to a more spacious location south of the river.  Knowledge of the precise location seems to have been lost.

Footnotes:

[1] pictorial history of some Adidas track and sports shoes. https://www.designboom.com/design/adi-dasslers-first-shoes-an-exhibition-by-adidas/

[2] Update.  Since the original publication, I’ve found that they were probably not on opposite sides of the river.  The river splitting the city was just a metaphor of the split in loyalties.  As the business expanded, Geda moved to a larger building, near the family home on the north side, but not far from the river.  Rudi founded Puma on the north shore, west of the family home.  Adi stayed and Adidas stayed near the family home, but, as they expanded, moved to the northern end of the town.  HQ is at Adi-Dassler-Strasse 1.

[4] 1954 world Cup. Hosted by Switzerland.  Hungar was eavily favored. They had crushed Germany in the group stage, 8-3.
In the championship match, played in Bern, Hungary apparently scored the equalizer right near the final whistle, in the 87th minute, but it was waived off for offside by the linesman.  Photo and video evidence suggests this was incorrect, but not conclusively.  After a minute of consultation, the head referee, who had originally signaled goal, agreed with his linesman, negating the goal.  A German player with a good view on the sideline confessed he thought this was an error.
Germany is also alleged to have injected its players with vitamin C at halftime, and some go further saying they also injected amphetamines.
Shortly afterward, many German players came down with jaundice – vitamin C is normally good for the liver, but over consumption affects liver chemistry and  its bilirubin, which can cause this outcome.

All observers agreed that the Germans played with as much pep in the second half as in the first, while the Hungarians, worn down by the weather and rugged play, did not.  A little chemical boost at half-time?

Until 1970, when FIFA adopted the bright white and black Adidas Telstar ball for the World Cup hosted in Mexico, official soccer balls were brown and made from stitched leather.  This was not good for poor conditions, as in 1954, for the ball was not sufficiently water resistant and it was difficult to see on a muddy wet pitch.  It wasn’t bright and contrasting, however for rain and mud: the white color was mostly for TV.  (Remember? Black and white TV, brown not so good, bright white with small black pentagons, better).

[3] Smit, Barbara.  The Enemy Brothers who Founded Adidas & Puma and the Family Feud that forever change the Business of sport.  (p31)

1954 World Cup Ball

Adolf Dassler, family plot

Credit, by JdasslerOwn work, CC BY-SA 4.0, Link  … I assume the name in the photo credits is a descendant or from a branch of the Dassler family tree. I did find a Joanne Dassler, but the relationships are not detailed. She seems to manage the data at familysearch.com, wikitree.com and Geni.com and the like for the family, but has set her own privacy to the top (red) level. I think I found her on Facebook, but she has not responded.

1970 Adidas Telstar Ball, World Cup

Driving Me Dazy

Driving on highways is different wherever one travels.  The US has large expanses of land, and most major cities have many miles between them, hence national highways are sort of laid out and numbered in a grid pattern.  Look at national maps for even the largest European countries, like France and Germany, and it can look like that pot of spaghetti you spilled on the kitchen floor while trying to “help” your mom when you were 9 years old.

United States Interstate traffic carries ~25% of all vehicle miles, and ~80% of all commercially transported product, by value

It’s OK.  You felt bad when you spilled dinner, but mom made it a learning experience and you are a better person for it.  Now we’re going to make a little sense of those European “spilled spaghetti” highway maps.

Although these countries individually generally do not lend themselves to a US-style grid and grid-number system, both because of history and geography, they do indeed have patterns.  These are not very useful, if you want my biased opinion.  Well, perhaps useful for rote memorization.

European countries all have several “levels” of highway, just as in the US.  And each level will carry different amounts of traffic, depending on demand and the level.  For example, in the US, the Interstate Highway system has very high demand, and has the highest standard.  Although comprising only about 1% of all US highways by mileage, the Interstate highways carry 25% of highway traffic by vehicle miles.  That’s astounding.  A little more on this later.

I’ll use the two largest European countries, France and Germany, as examples here (um, “largest” not counting Russia).  Each also, naturally, has multiple levels of highway.  Or Classes.  Each has an “A”, or top level “motorway.”  In Germany the A stands for Autobahn.  Of course.  In France it is A for an Autoroute.  These are limited access, high speed, and high standard roadways; in France there is often a toll involved – and they are quite expensive. 

Each has a second-tier highway as well. In France, it’s the N highways, or Route Nationale.  Germany’s second-tier are “B” (which makes more sense, B following A), for Bundesstraßen – or Federal Roads.  These are often quite nice as well.

Speaking of expensive. Beware of radar speed detectors, especially on the B or N roads.  Speed limits rise and fall rapidly around mid- and smaller-sized cities.  Where it falls suddenly – often with scant warning – there is almost sure to be an automatic radar speed detector. If you flinch when you see a sudden flash (usually blue), you’ve been nicked. Your car rental company will make sure you get all of these resulting traffic tickets, while the ticket processing fees are inevitably pinned to your credit card.  Sneaky European bastards. You can generally ignore the tickets themselves; they make nice wallpaper, or fire starters, tools to study another language, whatever. (I hear Italy is the absolute worst). The money grabbers, er, ah, traffic officials will try to collect for about 6 months.  Ignore them. They will give up…eventually. But the processing fees for the car hire company are unavoidable. Those cost about $25 a pop.

As much of the highway patterns initially look like spilled spaghetti to an American European-car-vacation beginner, one cannot imagine at first that there is a numbering pattern.  The routes generally link larger cities and often follow – or run roughly parallel to – centuries’ old trade routes.  Often newer, higher standard “A” routes run near the “B” or “N” routes, but bypassing the snarled urban areas. But … an actual numbering pattern?

France’s Autoroute (A) network. Spokes leading to/from Paris

Well, of course there is a pattern.  We are talking Germans here.  How could Germans not have a pattern? And the French would hate to be outdone by their European rival brother. 

Germany’s single digit Autobahn A highways are border to border (except 2, apparently)


In both countries highway number sequences are assigned by region.  It’s that simple.  In France, the major highways near Paris seem to get most of the lower numbers; and they sort of radiate out from there, like crooked spokes on a banged up old bicycle wheel.  In Germany the single digit “A” autobahn highways have single digit numbers if they run across the entire country – border-to-border, so to speak.  The rest are assigned by region: for example, any Autobahn in Bavaria has an ID number in the 90s.

Yet, the Europeans have demonstrated a sort of “Highway-Pattern-and-Numbering-Envy”.  “Envy of whom?” you ask.  Of course, the United States.
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In September 1925 – nearly a century ago – a small committee of national highway officials met at the Jefferson Hotel in downtown St. Louis. One of their tasks? To assign numbers to the new federal highway system. Other related tasks involved national highway standards: e.g. widths, grades, surfaces, signs and markings. This would become the US Highway system.

Until then, as in Europe, major roads – and later highways – followed older trails: in the US either old Amerindian, pioneer or fur trade routes. And, to make it complicated, each state had their own system for numbering highways (sometimes letters or names), even if  they “linked up” with a highway in an adjoining state.  They were twisted too; they often directed motorists on less than efficient paths, in order to promote commerce in remote, but politically well-connected, towns and villages. [many US highways retain these rather anachronistic vestiges, wandering through downtown and business sectors of towns, villages and cities].

Well, in what seems to have been accomplished in a single day, September 25th, a small committee of five Chief State Engineers (from Illinois, Missouri, Oklahoma, Oregon, and South Carolina) devised the US Highway numbering system.  With few exceptions, it’s still in use today. 

Ah, the beauty, power and efficiencey of small but powerful committees.  China, anyone? Anyhow …

These mighty five decided that highways leading mostly north/south would be assigned odd numbers, with the lowest starting along the east coast. These odd-numbers would increase as you moved west, with the highest odd-numbers being along the west coast. The longest and/or most important N/S routes would end with the number five.

Routes that went mostly East/West would be assigned even numbers; with lower numbers in the north, and increasing to larger numbers in the south.  The longest and/or most important E/W routes would end with the number zero. For example: the first transcontinental highway, also called the Lincoln Highway, was US Highway 30. 

The beloved and ballyhooed highway from Chicago to Los Angeles, which we know as “Route 66”, was originally to be numbered Route 60.  But Kentucky governor William Field wanted the more important sounding 60 to run through his state. Route 66 is officially retired, but signs and the famous song still commemorate “66”, and its representation for our attraction for the open road.

This is the US Highway numbering system still in use today.

A few decades later, in the 1950s, when President Eisenhower got the nationwide super highway system approved (the so-called Interstate Highway System, officially called the “Dwight D. Eisenhower National System of Interstate and Defense Highways”) the numbering scheme for the new system was kept more or less intact.  With one major twist.

Key to Interstate Highway numbering: these shown end in 5 or 0; to they go border to border, or sea-to-sea, or sea-to-border. See extra figure in footnotes.

To avoid number confusion with the US Highway numbers, the lower numbered North/South Interstate routes would be in the west, instead of the east, increasing as the numbering moved east.  And the lower numbered East/West routes would be in the south, instead of the north, increasing as the “grid” progressed north.  [They wanted no number ambiguity or confusion, which was possible in the middle of the country: fly-over country. So they made a rule that there are no duplicate US numbers and Interstate numbers within the same state. This is the main reason there is no Interstate 50 or 60. And the north/south number confusion was solved by having so many highways in the more densely populated east.]

Although mainly sold as something to facilitate national defense, the Interstate system by far has had its greatest effect on commerce, and next tourism. Up to 80% of the nation’s commercial product (by value and mile) is moved to market, or between suppliers and factories, along Interstate highways. Its effect on individual or family travel: Driving across many states, or the entire nation, has been a summer vacation right-of passage in many families for decades. Many commuters use it as well.

US Highways (left) and Interstate Highways (right) have different markings and colors. US 40 (or Route 40) runs near Interstate 70 (or I-70) across much of the country, from the east coast, across the Rocky Mtns to Utah.

A few asides on the numbering systems. [Recall there is a difference between US Highways (often called “Routes”) and Interstate Highways.]

(1) The US coastal highways do not follow the “5” designation for major N/S routes: US 1 runs along the entire east coast, with US 99 and 101 running along, or near, the west coast. Neither end in a 5. [See add’l map in footnotes].

(2) Three-digit US highway numbers show highways that are sort of alternates to the original: for example, US 287 which passes through my neighborhood, goes north/south through the same regions as US 87.  Both go from the CAN-US border in Montana down to the Texas gulf coast. Both US 85 and US 285 also pass near our home. 85 goes from the US-CAN border in North Dakota all the way to the Mexican border in El Paso; 285 branches off from 85 in Denver and winds down to dusty west Texas as well.

(3) For the Interstate system, three digit numbers generally indicate loops or by-passes if the first digit is even (I-405 loops around Seattle, but otherwise is on the I-5 path) or, if the first digit is odd, it denotes spurs that shoot out to facilitate transport and commerce (I-190 in Chicago connects I-90 to O’Hare airport).

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The United Nations was formed in 1945 at the close of World War 2 to help countries peaceably work together.  Well, in short order the UN had a commission for pretty much everything.  One of those was the UN Economic Commission for Europe (or UNECE). 

Around 1950 the UNECE looked first at the many highways in Europe, noting that they – like in the US before the 1925 St Louis Commission – often changed identification as they crossed boundaries. National boundaries in the case of Europe.  They noticed the numbering systems were messy and inconsistent. They also anticipated economic growth as recovery from war progressed, which would require more and better roads.  The vision was vast, eventually reaching from the UK and Ireland (island nations!) to Central Asia, and beyond … almost to China. A potential for a vast grid and simple, consistent numbering based on the cardinal directions! To wit: Copying the US approach.

These are the “E” highways shown on maps.  It is a separately numbered set of highways, much more often than not simply using existing highways. The “E” numbers were just placed alongside the “A” — and in some cases the “B” or “N” — numbers on signs and maps.

With some exceptions, they followed the US example for the “E” highways.  Generally North/South are odd; East/West are even. They have secret codes for loops and spurs and local funkiness, just as in the US. The “E” highways are generally “A” class: that is, limited access and high speed.  Yeah, there are exceptions, and lots more tedious details, but it’s kinda cool that this system extends from Ireland to Kyrgyzstan. In fact, the E 80 goes from Lisbon to Tokyo!

E highways even span the the North Sea (although the UK refuses to implement them; the M, for Motorway, system is quite satisfactory — you know: Brexit, not using the Euro and all that).

The E network throughout Europe and much of Asia, with numbering patterns based more or less on the US highway system

A consistent and logical numbering system for a huge grid of highways. Says the US: You’re welcome.  Bitte sehr.  Prego.  De nada. Molim.  Hey, have fun with it.  It’s working for us. Hope it continues to work for you.

Until next essay, I wish you safe travels with simple and uncomplicated maps and highways. Yes, even with simple easy to understand highway numbering, keep your GPS/SatNav on and up-to-date.

Peace

Joe Girard © 2020

Note of thanks to John Sarkis for his St Louis history blog, which provided many details and inspired this essay.

For my European friends and family — feel free to make corrections, additions or suggested edits in the comments on the A, B, E, N parts of the essay.

Thanks for reading. As always, you can add yourself to the notification list for when there is newly published material by clicking here. Or emailing joe@girardmeister.com

Extra figure showing US vs Interstate Numbering scheme.

US routes have low numbers in north and east.
Interstate numbers have low numbers in south and west.
US 10 used to run to Seattle, but was gradually replaced and de-commissioned as I-90 was completed in segments.